America’s Oldest Furrier
Est. 1889

I am the great-grandson of Mano Swartz, founder of Mano Swartz Furs (Established: 1889), America’s oldest furrier. The story of this company begins with a transatlantic voyage, a two-week tutorial in American history narrated by an old Union soldier to a young boy from Mitteleuropa. The veteran, who befriends the child (because of the latter’s […]

Once fur was precious. The material was precious (see Lynx collar above on you-know-who), the event was precious (think swanky cocktail parties), and it was worn by the precious few. Furs! That has changed. First there were the fun furs in the rocking 1970’s, long hair and funky and inexpensive. Younger people and cheaper prices opened […]

Now that Martin Luther King’s Day has come  I wanted to share an excerpt of the book I am now writing, “A Lifetime of Luxury Revealed:What You Need to Know Before You Buy a Luxury Good or Service”  because I am reminded of my grandfather, James Mano Swartz and his brave actions. “My grandfather’s actions […]

WHAT TO WEAR? It’s time to walk the dog and it’s cold outside and besides we are having the blizzard of 2016. Your are ready, your hat is on but that ski jacket will just not keep you warm enough. The wind is blowing, the snow is heavy and you don’t want to wear your […]

What do Celine, Gucci and Fendi, all have in common? They are on the leading edge of a new fur trend, footwear. Fur has been hot on the runway for quite a few seasons now, so it is no surprise that the trend has migrated south and found its way to the feet. Furry shoes […]

Ciao Mano Swartz followers! It’s Lady Fur writing =) For those of you still don’t know me I’m a fur influencer (the only one in the world about fur but I don’t like to value this part because it seems I am boasting ). One night I was surfing on the web, (I was looking […]

Mano Swartz may be 126 years old, but the updated website reinforces the fresh online retail experience we have all been looking for. From the welcoming and visually stimulating home page, to the overall functionality of the site, the updated Mano website is your one stop shop for all your fur needs. Home: Over the […]

A Story of Life and Luxury, or: How to Create a Great Brand In response to the universal question about business, “How do you create a great brand?” I see the answers on the wall. There, enclosed within their respective gold-painted, ornate wood frames, are portraits of three men, each regally attired – outfitted like […]

summer fur

OK, so we may not quite be reaching soaring temperatures that are reaching dizzying heights of heat, but the weather is certainly losing its chill, making many fur lovers retire their pieces for another few months, until the winter calls for a comeback. However, fur is becoming seasonless, with the catwalk incorporating fur into all […]