Sneak Peek for my Upcoming Book, “To Fur, With Love”

To Fur, With Love

I am the great-grandson of Mano Swartz, founder of Mano Swartz Furs (Established: 1889), America's oldest furrier. The story of this company begins with a transatlantic voyage, a two-week tutorial in American history narrated by an old Union soldier to a young boy from Mitteleuropa. The veteran, who befriends the child (because of the latter's ability to speak … [Read more...]

Celebrities and fur coats.

Once fur was precious. The material was precious (see Lynx collar above on you-know-who), the event was precious (think swanky cocktail parties), and it was worn by the precious few. Furs! That has changed. First there were the fun furs in the rocking 1970's, long hair and funky and inexpensive. Younger people and cheaper prices opened the (vault) … [Read more...]

My Grandfather’s Vision of Equality

Now that Martin Luther King's Day has come  I wanted to share an excerpt of the book I am now writing, "A Lifetime of Luxury Revealed:What You Need to Know Before You Buy a Luxury Good or Service"  because I am reminded of my grandfather, James Mano Swartz and his brave actions. "My grandfather's actions prove that a company is more than the law's strict … [Read more...]

WHEN IT IS SNOWING ITS TIME TO WEAR YOUR FUR

WHAT TO WEAR? It's time to walk the dog and it's cold outside and besides we are having the blizzard of 2016. Your are ready, your hat is on but that ski jacket will just not keep you warm enough. The wind is blowing, the snow is heavy and you don't want to wear your fur jacket. You don't want to ruin it. WAIT RIGHT THERE!!!!  Put on your fur! Nothing will … [Read more...]

Fur Fashion Keeping You On Your Toes

What do Celine, Gucci and Fendi, all have in common? They are on the leading edge of a new fur trend, footwear. Fur has been hot on the runway for quite a few seasons now, so it is no surprise that the trend has migrated south and found its way to the feet. Furry shoes on the runway has become a trend. Some of the styles are tasteful and practical, but … [Read more...]

Lady Fur famous fur influencers, photos and video with Mano Swartz

Ciao Mano Swartz followers! It's Lady Fur writing =) For those of you still don't know me I'm a fur influencer (the only one in the world about fur but I don't like to value this part because it seems I am boasting ). One night I was surfing on the web, (I was looking for new friends with my same passion for furs) and I met Richard Swartz in a Fetish Fur … [Read more...]

Out With the Old In With The New

Mano Swartz may be 126 years old, but the updated website reinforces the fresh online retail experience we have all been looking for. From the welcoming and visually stimulating home page, to the overall functionality of the site, the updated Mano website is your one stop shop for all your fur needs. Home: Over the summer, the Mano team ventured over to the … [Read more...]

A Story of Life and Luxury, or: How to Create a Great Brand

A Story of Life and Luxury, or: How to Create a Great Brand In response to the universal question about business, "How do you create a great brand?" I see the answers on the wall. There, enclosed within their respective gold-painted, ornate wood frames, are portraits of three men, each regally attired – outfitted like the leaders they were, looking like … [Read more...]

Wearing Fur In Warmer Weather

summer fur

OK, so we may not quite be reaching soaring temperatures that are reaching dizzying heights of heat, but the weather is certainly losing its chill, making many fur lovers retire their pieces for another few months, until the winter calls for a comeback. However, fur is becoming seasonless, with the catwalk incorporating fur into all collections, from winter, … [Read more...]

Creative Ways to Wear the Fur Vest

Four Unique Fur Vests

Looking for a tongue-in-cheek fashion item to layer over anything from skinny jeans to chic dresses? Look no further than the fur vest, the ultimate statement-making outwear piece that will flatter any fashionista with its boho-glam charm. Whether it’s for work or play, a fur vest is a daring item. If worn well, it will bring you fashion kudos and a few … [Read more...]