America’s Oldest Furrier, Today’s Newest Styles
Staying in Style by Restyling: A Beloved Fur Made New Again A Mano Swartz fur is never the prisoner of a time because it is always current with the times. In so many words, fur restyling, a “Mano Makeover,” as this video reveals, is a way to always have your fur in style. Our credit is in the creation of furs and their transformation into luxury goods … [Read more...]
Maintenance through Summer Storage: Glory through Glazing If you want to cherish your fur and wear it with delight, you need to have us store and condition your fur each April. We will eliminate the airborne pollutants, the accumulated debris of dust and cosmetics, and the residue of perfumes and fragrances that can exhaust the natural oils in the leather … [Read more...]
Enjoying Your Fur Coat: A Lifestyle Choice, Not a Museum Piece You are, for the purposes of this chapter (and on behalf of every reader with an interest in buying the right luxury good), a valued customer—you are a member of the Mano Swartz family. As this video explains, and as the clips on our official site demonstrate, there are seven factors that should … [Read more...]
What You Need to Know Before You Buy a Luxury Good Now that we know what a luxury retailer owes you, we must understand how that same retailer should treat you. All of that—the promotional grandeur, the light shows, the magic, and the feats of derring-do announced by an impresario of charm and theatricality—is revealed as an illusion after one enters the … [Read more...]
The Secret: Inside the World of Luxury Goods When you enter a realm of pure imagination, it must be real…and extraordinary. It must be as whimsical and authentic as the dreams of a luxury brand’s namesake or protector. It must be, for each first-time visitor, breathtaking in such a way that its realness—from the scents and sounds to the feelings of touch and … [Read more...]
The Legend: One Man’s Epic Pursuit of Excellence I am the great-grandson of Mano Swartz, founder of Mano Swartz Furs (established in 1889), America’s oldest furrier. The story of this company begins with a transatlantic voyage, a two-week tutorial in American history narrated by an old Union soldier speaking to a young boy from Mitteleuropa. The … [Read more...]
Why will fluffy fur coats will become the rage in the next 5 years? The ebb and flow of fur fashion is not based on the lunar gravitational pull. Fur fashion and what type of fur coats are popular has to do with a much more to do with people than planets, moons and science. Fox coats, chinchilla coats an even mink coats wax and wane in terms of fashion … [Read more...]
A fur coat for that came a long time before “there is an App for that”. The relationship between man and fur has been well documented. Many books and movies based on 19th century exploration highlight the warmth of a fur coat as a means of survival. Other stories reveal the relationship between the people and the fur coat as a basis for the exploration of the … [Read more...]
How to sell fur coats Sell Fur Coats: We hear from people all over the US that want to sell their fur coat. Cases vary from inherited a fur from a grandma to no longer wanting it because the style has become dated. No matter what the reason its takes time and effort to get the most you can for your fur. But how to sell a fur coat and where to sell a fur … [Read more...]
In Northern Greece just south of Albania sits a small town dedicated to the fur trade to making a mink coat. So strange for a remote town to be the hub of European fur making. You would think of Paris or London as a place to make a mink coat. So I had to visit and see what it was like. It’s not an easy place to get to which only added to my … [Read more...]
