America’s Oldest Furrier
Est. 1889

Enjoying Your Fur Coat: A Lifestyle Choice, Not a Museum Piece

You are, for the purposes of this chapter (and on behalf of every reader with an interest in buying the right luxury good), a valued customer—you are a member of the Mano Swartz family.

As this video explains, and as the clips on our official site demonstrate, there are seven factors that should influence your purchase of a fur coat: color, style, lifestyle, length, quality, fit, and price.

Notice that these elements are personal variables: taken individually or reviewed collectively, these seven rules define what you want—and symbolize the very best we have to offer. Your experience will be enhanced by the quality of the material and by the peace of mind that comes from learning that this product is not only an investment by you—it is also a commitment by us for you.

That fact comes with its own Mano Swartz “Certificate of Appraisal,” an official record that communicates the replacement value of your fur coat or related garments purchased from America’s oldest furrier.

Consider this certificate to be an additional statement of financial and ethical significance, since it is a living document—one that reflects current price trends—and has behind it the full faith and credit we possess and the expertise and integrity we represent. It projects the accurate economic cost (the emotional value is incalculable) for an insurer to pay for a replacement fur.

Remember, too, that our name is on the line. From the end of one century to the birth and conclusion of the most convulsive century on record to the end of the first half of the second decade of the twenty-first century, a Mano Swartz fur has been a totem of love, an heirloom of passion, and a restyled piece of fashion history.

Furs are the natural choice, because when choosing fur, you are buying from a trade that is highly regulated and sustainable. Furs are the best environmental choice one can make. The carbon footprint is minuscule; the fur itself is reusable, recyclable, and biodegradable.

For the latest on the fur trade, follow Lady Fur, the world’s most important fur blogger.

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Cris Lucci

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Danette Craner

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