To Fur With Love – Part 4

Enjoying Your Fur Coat: A Lifestyle Choice, Not a Museum Piece You are, for the purposes of this chapter (and on behalf of every reader with an interest in buying the right luxury good), a valued customer—you are a member of the Mano Swartz family. As this video explains, and as the clips on our official site demonstrate, there are seven factors that should … [Read more...]

To Fur With Love – Part 3

What You Need to Know Before You Buy a Luxury Good Now that we know what a luxury retailer owes you, we must understand how that same retailer should treat you. All of that—the promotional grandeur, the light shows, the magic, and the feats of derring-do announced by an impresario of charm and theatricality—is revealed as an illusion after one enters the … [Read more...]

To Fur With Love – Part 2

The Secret: Inside the World of Luxury Goods When you enter a realm of pure imagination, it must be real…and extraordinary. It must be as whimsical and authentic as the dreams of a luxury brand’s namesake or protector. It must be, for each first-time visitor, breathtaking in such a way that its realness—from the scents and sounds to the feelings of touch and … [Read more...]

To Fur With Love – Part 1

The Legend: One Man’s Epic Pursuit of Excellence I am the great-grandson of Mano Swartz, founder of Mano Swartz Furs (established in 1889), America’s oldest furrier. The story of this company begins with a transatlantic voyage, a two-week tutorial in American history narrated by an old Union soldier speaking to a young boy from Mitteleuropa. The … [Read more...]