To Fur with Love – Part 6

Staying in Style by Restyling: A Beloved Fur Made New Again A Mano Swartz fur is never the prisoner of a time because it is always current with the times. In so many words, fur restyling, a “Mano Makeover,” as this video reveals, is a way to always have your fur in style. Our credit is in the creation of furs and their transformation into luxury goods … [Read more...]

To Fur with Love – Part 5

Maintenance through Summer Storage: Glory through Glazing If you want to cherish your fur and wear it with delight, you need to have us store and condition your fur each April. We will eliminate the airborne pollutants, the accumulated debris of dust and cosmetics, and the residue of perfumes and fragrances that can exhaust the natural oils in the leather … [Read more...]

To Fur With Love – Part 4

Enjoying Your Fur Coat: A Lifestyle Choice, Not a Museum Piece You are, for the purposes of this chapter (and on behalf of every reader with an interest in buying the right luxury good), a valued customer—you are a member of the Mano Swartz family. As this video explains, and as the clips on our official site demonstrate, there are seven factors that should … [Read more...]

To Fur With Love – Part 3

What You Need to Know Before You Buy a Luxury Good Now that we know what a luxury retailer owes you, we must understand how that same retailer should treat you. All of that—the promotional grandeur, the light shows, the magic, and the feats of derring-do announced by an impresario of charm and theatricality—is revealed as an illusion after one enters the … [Read more...]

To Fur With Love – Part 2

The Secret: Inside the World of Luxury Goods When you enter a realm of pure imagination, it must be real…and extraordinary. It must be as whimsical and authentic as the dreams of a luxury brand’s namesake or protector. It must be, for each first-time visitor, breathtaking in such a way that its realness—from the scents and sounds to the feelings of touch and … [Read more...]

To Fur With Love – Part 1

The Legend: One Man’s Epic Pursuit of Excellence I am the great-grandson of Mano Swartz, founder of Mano Swartz Furs (established in 1889), America’s oldest furrier. The story of this company begins with a transatlantic voyage, a two-week tutorial in American history narrated by an old Union soldier speaking to a young boy from Mitteleuropa. The … [Read more...]