Once fur was precious.
The material was precious (see Lynx collar above on you-know-who), the event was precious (think swanky cocktail parties), and it was worn by the precious few. Furs!
That has changed.
First there were the fun furs in the rocking 1970’s, long hair and funky and inexpensive. Younger people and cheaper prices opened the (vault) door.
The 1980’s brought Fred The Furrier who was famous for selling secretaries in NYC mink coats for $1995.00. Anyone walking down the street on a winter’s day in The City would see people running to work in their tennis shoes and minks.
The 1990’s staged the comeback of the mink stole which was last seen in 1965 suburbia. Now it was being worn by teenagers in Greenwich Village.
The 2000’s were a time to swing back against the excesses. Furs, like the country, were suffering from a hangover. Fur was now being remade to look low-key, stay under the fashion radar and be more functional. Lined raincoats were in demand.
Furs became mainstream but need to be redefined.
Bring in Tom Ford, Prada, Louis Vuitton and the gang and furs moved front and center into the world of fashion. The world’s top fashion designers combined their imaginations with the most textural, functional and interesting material, fur. The possibilities became unlimited.
Fur is now a part of every important designer collection year round. Nothing can replace the feel, visual texture, and function of real fur.
Now, welcome to the 2010’s where fur has become unimaginably fun and functional at prices ranges that everyone can afford, not just Lady Gaga!
Imaged fur made by the world’s greatest designers, worn by the stars, the new fur reminds us of the past, inspires the present and makes us wonder about the future.